Carrying On the 3 Gen Zichar Legacy Online:
Keng Eng Kee Seafood
Success Stories / Keng Eng Kee
Keeping The Kampong Spirit Alive
"People first & family first,
then business."
Singapore’s COVID-19 preventive measures in 2020, in particular the two-month-long Circuit Breaker (CB), has since posed a challenge to many brick-and-mortar F&B businesses. The prohibition of dine-in to curb the rising Covid cases led to F&B sales observing a whopping year-on-year decline of almost 30 per cent back in 2020. Despite the gradual lifting of the CB measures, safe distancing and dine-in restrictions made the recovery of F&B sales slow and inadequate. Fortunately, Keng Eng Kee Seafood, a local 3Gen Zichar restaurant, managed to find a silver lining.
The Problem
Switching to online food delivery can be daunting especially when restaurants do not possess the necessary logistics to handle sudden influxes of orders. As Keng Eng Kee Seafood has always been prioritizing dine-in and takeaways prior to CB, they faced troubles with scaling their business when they started their online food delivery arm which required attention to detail.
“Oddle responded to our needs, not just on being the middleman between restaurant and delivery services, but a close partner that provides strategies to do well in this new norm.” - Paul Liew, Keng Eng Kee Seafood
Oddle’s Managed Logistics Provided Additional Accountability
Oddle’s Managed Marketing Drove High Traffic to Raise Brand Awareness
Carrying On the 3 Gen Zichar Legacy Online: Keng Eng Kee Seafood
Success Stories / Keng Eng Kee
Keeping The Kampong Spirit Alive
"People first & family first, then business."
preventive measures in 2020, in particular the two-month-long Circuit Breaker (CB), has since posed a challenge to many brick-and-mortar F&B businesses. The prohibition of dine-in to curb the rising Covid cases led to F&B sales observing a whopping year-on-year decline of almost 30 per cent back in 2020. Despite the gradual lifting of the CB measures, safe distancing and dine-in restrictions made the recovery of F&B sales slow and inadequate. Fortunately, Keng Eng Kee Seafood, a local 3Gen Zichar restaurant, managed to find a silver lining.
The Problem
Switching to online food delivery can be daunting especially when restaurants do not possess the necessary logistics to handle sudden influxes of orders. As Keng Eng Kee Seafood has always been prioritizing dine-in and takeaways prior to CB, they faced troubles with scaling their business when they started their online food delivery arm which required attention to detail.