{"id":17407,"date":"2022-09-30T12:22:04","date_gmt":"2022-09-30T04:22:04","guid":{"rendered":"https:\/\/oddle-staging-site.oddle.me\/en-tw\/?p=17407"},"modified":"2022-10-03T18:01:53","modified_gmt":"2022-10-03T10:01:53","slug":"the-best-restaurant-marketing-plan-to-grow-your-delivery-and-takeaway-orders","status":"publish","type":"post","link":"https:\/\/oddle-staging-site.oddle.me\/en-tw\/blog\/the-best-restaurant-marketing-plan-to-grow-your-delivery-and-takeaway-orders\/","title":{"rendered":"5 Ways to Increase Your Online Delivery and Takeaway Orders"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"17407\" class=\"elementor elementor-17407\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-978caaf elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-glass-effect-no exad-sticky-section-no\" data-id=\"978caaf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7bb6404 exad-glass-effect-no exad-sticky-section-no\" data-id=\"7bb6404\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-429b4b5 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"429b4b5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.5.5 - 03-02-2022 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">The Best Restaurant Marketing Plan to Grow Your Delivery and Takeaway Orders <\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b2a570 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"0b2a570\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.5.5 - 03-02-2022 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"412\" src=\"https:\/\/oddle-staging-site.oddle.me\/en-tw\/wp-content\/uploads\/sites\/4\/2022\/09\/B2B-Growing-your-online-delivery-and-takeaway-orders-visual1-768x412.jpg\" class=\"attachment-medium_large size-medium_large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/oddle-staging-site.oddle.me\/en-tw\/wp-content\/uploads\/sites\/4\/2022\/09\/B2B-Growing-your-online-delivery-and-takeaway-orders-visual1-768x412.jpg 768w, https:\/\/oddle-staging-site.oddle.me\/en-tw\/wp-content\/uploads\/sites\/4\/2022\/09\/B2B-Growing-your-online-delivery-and-takeaway-orders-visual1-300x161.jpg 300w, https:\/\/oddle-staging-site.oddle.me\/en-tw\/wp-content\/uploads\/sites\/4\/2022\/09\/B2B-Growing-your-online-delivery-and-takeaway-orders-visual1-1024x550.jpg 1024w, https:\/\/oddle-staging-site.oddle.me\/en-tw\/wp-content\/uploads\/sites\/4\/2022\/09\/B2B-Growing-your-online-delivery-and-takeaway-orders-visual1.jpg 1200w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c61e51 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"1c61e51\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Restaurant Marketing Ideas for Your Food Delivery Business<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96ff484 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"96ff484\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.5.5 - 03-02-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>So you have a restaurant, and you\u2019re thinking of increasing its profit potential through additional revenue streams. Most people start by reaching out for the best food delivery system they can find to beef up their sales. But getting the word out about your delivery and takeaway services is more difficult than it seems.<\/p><p>To ensure successful checkouts from your diners, you require a cohesive restaurant marketing plan, and we\u2019re here to get the ball rolling by offering up 5 restaurant marketing ideas that\u2019ll help you grow your sales.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a8ff3a exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"6a8ff3a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3 style=\"font-size: 1.66667rem; font-style: normal;\"><span data-token-index=\"0\" data-reactroot=\"\">1. Link your food delivery system to your website<\/span><\/h3><div><span data-token-index=\"0\" data-reactroot=\"\"><span style=\"font-weight: bold;\">\u00a0<\/span><\/span><\/div><p>The easiest way to increase online orders is to make ordering as easy as possible. That usually means setting up an order page with a user-friendly interface, and to make sure it\u2019s highly-visible on your restaurant website. This can be done with an \u2018Order\u2019 button on your homepage that links to your food delivery system, so that customers are immediately aware of your delivery and takeaway services.<\/p><p>For suggestions on how to create the best food delivery system for your restaurant, jump ahead to our \u2018how to\u2019 section below.<\/p><h3 style=\"font-size: 1.66667rem; font-style: normal;\">2. <span data-token-index=\"0\" data-reactroot=\"\">Attract orders through social media<\/span><\/h3><div>\u00a0<\/div><p>In today\u2019s digitally-savvy economy, many customers first discover a business through social media. It\u2019s therefore worth adding a link to your restaurant\u2019s online ordering page on your social media profiles.<\/p><p><span style=\"font-style: inherit; font-weight: inherit;\">Furthermore, you can include this link in your posts\u2019 captions, Instagram stories, and even add tabs to your Facebook page to display your website\u2019s menu.<\/span><\/p><h3 style=\"font-size: 1.66667rem; font-style: normal;\">3. Offer delivery-exclusive promos to drive revenue<\/h3><h3 style=\"font-size: 1.66667rem; font-style: normal;\"><span style=\"color: #454545; font-family: 'DM Sans'; font-size: 20px; font-weight: 400;\">\u00a0<\/span><\/h3><p>One of the best ways to encourage take-up of your food delivery system is by tempting customers with delivery and takeaway-only promotions. In the short-run, promotions can generate new customer acquisition, boost revenue, and increase customer engagement.<\/p><p>You can also limit the announcement of your promotions to specific media channels (eg. IG-only), as a way to measure the effectiveness of utilising such platforms to market your products. In the long-run, this will help you build a more focused restaurant marketing plan.<\/p><h3 style=\"font-size: 1.66667rem; font-style: normal;\">4. Widen your reach by listing on third-party apps<\/h3><h3 style=\"font-size: 1.66667rem; font-style: normal;\"><span style=\"color: #454545; font-family: 'DM Sans'; font-size: 20px; font-weight: 400;\">\u00a0<\/span><\/h3><p>Listing your restaurant on third party marketplaces and food discovery platforms can help improve the ordering experience for your customers.<\/p><p>These apps enjoy great popularity, and your customers\u2019 familiarity with the way they work can help streamline the ordering experience.<\/p><p><span style=\"font-style: inherit; font-weight: inherit;\">Furthermore, many of these platforms run their own discounts to encourage usage. Oddle Eats, for example, offers fully-funded bank promotions that are available weekly to consumers, giving them an extra \u2018push\u2019 to checkout. This also leads to higher potential sales overall.<\/span><\/p><h3 style=\"font-size: 1.66667rem; font-style: normal;\">5. Increase online visibility with Search Engine Optimisation (SEO)<\/h3><h3 style=\"font-size: 1.66667rem; font-style: normal;\"><span style=\"color: #454545; font-family: 'DM Sans'; font-size: 20px; font-weight: 400;\">\u00a0<\/span><\/h3><p>SEO is an integral part of any restaurant marketing plan as it works to bring more attention to your food delivery system.<\/p><p>You can start implementing SEO by doing <a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/1436\/shortest-tutorial-ever-on-seo-search-engine-optimization.aspx\">keyword research<\/a> to find out what consumers are searching for. For example, if you\u2019re running a Mexican restaurant, you\u2019ll want to focus on keywords like \u2018good Mexican food in Singapore\u2019.<\/p><p>With this, you can increase the chances of your major online assets (website, social media accounts, e-Shop etc.) showing up on the first page of search engines. It also makes your brand more likely to appear in search results of other relevant searches. Ultimately, it makes your brand more visible online and easily discoverable by potential consumers.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5dcb8e8 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"5dcb8e8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to Build Your Own Food Delivery System <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6ec7b6 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"f6ec7b6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ol><li><strong>Oddle<\/strong> provides its merchants a customisable e-Shop template built specifically for F&amp;B needs, as well as managed logistics services that facilitate the delivery process. Unlike in F&amp;B marketplaces where your brand is constantly competing for a share of voice, Oddle offers your brand its own indexable e-Shop page, helping your restaurant boost its search visibility and SEO ranking online. Furthermore, you\u2019ll have access to your own customer database, a crucial resource for you to craft a focused restaurant marketing plan that\u2019ll target your best customers.<br \/><br \/><\/li><li><strong>Other third-party platforms and marketplaces.<\/strong> There are many e-commerce solutions that enable you to build your own website. These places might not provide logistics services, but they give you absolute choice over the delivery partners you might want to work with. Conversely, listing on marketplaces is a good way to leverage on an already-existing food delivery services, but high commission rates and the lack of customisation have an impact on brand image and overall costs.<br \/><br \/><\/li><li><strong>Social media.<\/strong> While social media is generally used as a secondary tool to spread awareness of food delivery and takeaway services, some merchants have taken to such platforms as the main channel of sales. Unfortunately, this decreases the potential of scalability and is mostly effective for small or home-based businesses.<\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0257727 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"0257727\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">In Summary: Restaurant Marketing for Delivery &amp; Takeaway<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d24844 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"0d24844\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Owning a food delivery system is just the first step towards growing your restaurant\u2019s revenue. There are many other aspects to consider, including how to market your products effectively in order to attract and retain customers.<\/p><p>Oddle believes in helping all its merchants, big or small, maximise their revenue potential. We regularly publish how-to articles and guides dedicated to tackling F&amp;B industry trends and challenges.<\/p><p>Read more about digital marketing strategies for restaurants <a href=\"https:\/\/oddle-staging-site.oddle.me\/en-tw\/tag\/blog\/5-digital-marketing-strategies-every-restaurant-and-fb-business-should-know\/\">here<\/a>, or have a look at our comprehensive <a href=\"https:\/\/oddle-staging-site.oddle.me\/en-tw\/tag\/blog\/restaurant-management-a-5-step-guide-to-maximum-profitability\/\">restaurant management guide to maximum profitability.<\/a><\/p><p>Want to join our 5,000+strong community of F&amp;B merchants instead? <a href=\"https:\/\/oddle-staging-site.oddle.me\/en-tw\/en-sg\/contact-us\/?country=Singapore\">Get started with your free demo now!<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09919c3 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"09919c3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The Best Restaurant Marketing Plan to Grow Your Delivery and Takeaway Orders Restaurant Marketing Ideas for Your Food Delivery Business So you have a restaurant, and you\u2019re thinking of increasing its profit potential through additional revenue streams. Most people start by reaching out for the best food delivery system they can find to beef up &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/oddle-staging-site.oddle.me\/en-tw\/blog\/the-best-restaurant-marketing-plan-to-grow-your-delivery-and-takeaway-orders\/\"> <span class=\"screen-reader-text\">5 Ways to Increase Your Online Delivery and Takeaway Orders<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":8,"featured_media":17408,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_mi_skip_tracking":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[26,41,32],"tags":[],"_links":{"self":[{"href":"https:\/\/oddle-staging-site.oddle.me\/en-tw\/wp-json\/wp\/v2\/posts\/17407"}],"collection":[{"href":"https:\/\/oddle-staging-site.oddle.me\/en-tw\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/oddle-staging-site.oddle.me\/en-tw\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/oddle-staging-site.oddle.me\/en-tw\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/oddle-staging-site.oddle.me\/en-tw\/wp-json\/wp\/v2\/comments?post=17407"}],"version-history":[{"count":28,"href":"https:\/\/oddle-staging-site.oddle.me\/en-tw\/wp-json\/wp\/v2\/posts\/17407\/revisions"}],"predecessor-version":[{"id":17471,"href":"https:\/\/oddle-staging-site.oddle.me\/en-tw\/wp-json\/wp\/v2\/posts\/17407\/revisions\/17471"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/oddle-staging-site.oddle.me\/en-tw\/wp-json\/wp\/v2\/media\/17408"}],"wp:attachment":[{"href":"https:\/\/oddle-staging-site.oddle.me\/en-tw\/wp-json\/wp\/v2\/media?parent=17407"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/oddle-staging-site.oddle.me\/en-tw\/wp-json\/wp\/v2\/categories?post=17407"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/oddle-staging-site.oddle.me\/en-tw\/wp-json\/wp\/v2\/tags?post=17407"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}