{"id":16279,"date":"2022-06-29T11:21:29","date_gmt":"2022-06-29T03:21:29","guid":{"rendered":"https:\/\/oddle-staging-site.oddle.me\/en-hk\/?p=16279"},"modified":"2022-06-29T11:21:29","modified_gmt":"2022-06-29T03:21:29","slug":"mooncake-festival-2022-supercharge-your-sales-with-oddles-industry-expertise","status":"publish","type":"post","link":"https:\/\/oddle-staging-site.oddle.me\/en-hk\/blog\/mooncake-festival-2022-supercharge-your-sales-with-oddles-industry-expertise\/","title":{"rendered":"Mooncake Festival 2022: Supercharge Your Sales with Oddle\u2019s Industry Expertise"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"16279\" class=\"elementor elementor-16279\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-978caaf elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-glass-effect-no exad-sticky-section-no\" data-id=\"978caaf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7bb6404 exad-glass-effect-no exad-sticky-section-no\" data-id=\"7bb6404\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-429b4b5 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"429b4b5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.5.5 - 03-02-2022 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Mooncake Festival 2022: Supercharge Your Sales with Oddle\u2019s Industry Expertise <\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6168238 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6168238\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Consumer trends and managed marketing campaigns for all our merchants <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b2a570 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"0b2a570\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.5.5 - 03-02-2022 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"412\" src=\"https:\/\/oddle-staging-site.oddle.me\/en-hk\/wp-content\/uploads\/sites\/6\/2022\/06\/mymooncake-768x412.png\" class=\"attachment-medium_large size-medium_large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/oddle-staging-site.oddle.me\/en-hk\/wp-content\/uploads\/sites\/6\/2022\/06\/mymooncake-768x412.png 768w, https:\/\/oddle-staging-site.oddle.me\/en-hk\/wp-content\/uploads\/sites\/6\/2022\/06\/mymooncake-300x161.png 300w, https:\/\/oddle-staging-site.oddle.me\/en-hk\/wp-content\/uploads\/sites\/6\/2022\/06\/mymooncake-1024x550.png 1024w, https:\/\/oddle-staging-site.oddle.me\/en-hk\/wp-content\/uploads\/sites\/6\/2022\/06\/mymooncake.png 1200w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-630cd89 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"630cd89\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Predicted surge in mooncake demand <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96ff484 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"96ff484\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.5.5 - 03-02-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>For the F&amp;B industry, the celebration of annual festivities provides vital sales and marketing opportunities. This is especially true when it comes to the Mooncake Festival, where mooncake boxes are given as gifts to friends, loved ones, and business associates.<\/p><p>This year, it\u2019s been predicted that the Malaysian market will see a surge in mooncake demand to at least 80% of pre-pandemic levels, driven by the country\u2019s progressive shift towards the endemic phase and the return to offices.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b89dc87 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"b89dc87\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"412\" src=\"https:\/\/oddle-staging-site.oddle.me\/en-hk\/wp-content\/uploads\/sites\/6\/2022\/06\/Untitled-768x412.png\" class=\"attachment-medium_large size-medium_large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/oddle-staging-site.oddle.me\/en-hk\/wp-content\/uploads\/sites\/6\/2022\/06\/Untitled-768x412.png 768w, https:\/\/oddle-staging-site.oddle.me\/en-hk\/wp-content\/uploads\/sites\/6\/2022\/06\/Untitled-300x161.png 300w, https:\/\/oddle-staging-site.oddle.me\/en-hk\/wp-content\/uploads\/sites\/6\/2022\/06\/Untitled-1024x550.png 1024w, https:\/\/oddle-staging-site.oddle.me\/en-hk\/wp-content\/uploads\/sites\/6\/2022\/06\/Untitled.png 1200w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3e2486 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"a3e2486\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span data-token-index=\"0\" class=\"notion-enable-hover\" data-reactroot=\"\">Leveraging on past insights <\/span><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-777ac7b exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"777ac7b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>To help our merchants maximise their festive sales, Oddle consolidates sales trends based on data collected yearly. This mooncake season, we\u2019ve provided our merchants with insights on the most popular types of mooncake to aid in their planning of retail offerings. The enduring popularity of snowskin mooncakes in Malaysia, particularly the Mao Shan Wang flavour, could be a cue to merchants to focus their marketing efforts on durian products in order to capitalise on demand.<\/p><p>We\u2019ve also discovered that most customers prefer variety in their flavours, which might encourage merchants to bundle their gift boxes such that different flavours are included.<\/p><p>Oddle\u2019s data insights, provided well in advance of the festivities, therefore provide merchants a better understanding of market outlook and key consumer preferences, giving them an edge over the competition.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d99dc6 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"5d99dc6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"412\" src=\"https:\/\/oddle-staging-site.oddle.me\/en-hk\/wp-content\/uploads\/sites\/6\/2022\/06\/Untitled-1-768x412.png\" class=\"attachment-medium_large size-medium_large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/oddle-staging-site.oddle.me\/en-hk\/wp-content\/uploads\/sites\/6\/2022\/06\/Untitled-1-768x412.png 768w, https:\/\/oddle-staging-site.oddle.me\/en-hk\/wp-content\/uploads\/sites\/6\/2022\/06\/Untitled-1-300x161.png 300w, https:\/\/oddle-staging-site.oddle.me\/en-hk\/wp-content\/uploads\/sites\/6\/2022\/06\/Untitled-1-1024x550.png 1024w, https:\/\/oddle-staging-site.oddle.me\/en-hk\/wp-content\/uploads\/sites\/6\/2022\/06\/Untitled-1.png 1200w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1535262 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"1535262\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span data-token-index=\"0\" class=\"notion-enable-hover\" data-reactroot=\"\">Increasing GMV through managed marketing campaigns <\/span><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a8ff3a exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"6a8ff3a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Besides providing merchants an additional revenue stream with its e-shop solutions, Oddle goes above and beyond in its efforts to help our merchants get their products flying off the proverbial shelves.<\/p><p>Our team works tirelessly on managed marketing campaigns like the Virtual Mooncake Festival, which massively increased the Gross Merchant Value (GMV) of participating merchants last year.<\/p><p>As our campaigns are run across multiple consumer touchpoints such as Oddle Eats\u2019 website, targeted EDM blasts, and content advertorials published by media partners, we enable merchants to grow their online presence and search visibility (est. reach &gt;1M), potentially driving both sales and overall profit.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bab48d5 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"bab48d5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"384\" src=\"https:\/\/oddle-staging-site.oddle.me\/en-hk\/wp-content\/uploads\/sites\/6\/2022\/06\/Untitled-2-768x384.png\" class=\"attachment-medium_large size-medium_large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/oddle-staging-site.oddle.me\/en-hk\/wp-content\/uploads\/sites\/6\/2022\/06\/Untitled-2-768x384.png 768w, https:\/\/oddle-staging-site.oddle.me\/en-hk\/wp-content\/uploads\/sites\/6\/2022\/06\/Untitled-2-300x150.png 300w, https:\/\/oddle-staging-site.oddle.me\/en-hk\/wp-content\/uploads\/sites\/6\/2022\/06\/Untitled-2-1024x512.png 1024w, https:\/\/oddle-staging-site.oddle.me\/en-hk\/wp-content\/uploads\/sites\/6\/2022\/06\/Untitled-2.png 1200w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5dcb8e8 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"5dcb8e8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span data-token-index=\"0\" class=\"notion-enable-hover\" data-reactroot=\"\">Supercharge your revenue with Oddle<\/span><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6ec7b6 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"f6ec7b6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We continue to stand by our merchant-centric approach in all we do, and we encourage all prospective merchants to <a href=\"https:\/\/oddle-staging-site.oddle.me\/en-hk\/en-my\/products\/deliveries-and-takeaways\/\">get in touch with us<\/a> to unlock access to our omnichannel suite of products that includes a beautifully-designed white-label e-shop, a zero-cost reservations platform, QR ordering, and payment terminals.\u00a0<br \/><br \/><a style=\"font-style: inherit; font-weight: inherit; background-color: #ffffff;\" href=\"https:\/\/oddle-staging-site.oddle.me\/en-hk\/en-my\/contact-us\/?country=Malaysia\">Start your journey with us today<\/a><span style=\"font-style: inherit; font-weight: inherit;\"> to reach your next business milestone!<br \/><br \/><\/span><i style=\"color: #939393; font-size: 17px;\"><span class=\"notion-enable-hover\" data-token-index=\"0\" data-reactroot=\"\">Existing merchants, please contact your Account Managers by\u00a0<\/span><span class=\"notion-enable-hover\" data-token-index=\"1\" data-reactroot=\"\">4 July 2022<\/span><span class=\"notion-enable-hover\" data-token-index=\"2\" data-reactroot=\"\">\u00a0to participate in this year\u2019s Virtual Mooncake Festival.<\/span><\/i><span style=\"font-style: inherit; font-weight: inherit;\"><br \/><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09919c3 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"09919c3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Mooncake Festival 2022: Supercharge Your Sales with Oddle\u2019s Industry Expertise Consumer trends and managed marketing campaigns for all our merchants Predicted surge in mooncake demand For the F&amp;B industry, the celebration of annual festivities provides vital sales and marketing opportunities. This is especially true when it comes to the Mooncake Festival, where mooncake boxes are &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/oddle-staging-site.oddle.me\/en-hk\/blog\/mooncake-festival-2022-supercharge-your-sales-with-oddles-industry-expertise\/\"> <span class=\"screen-reader-text\">Mooncake Festival 2022: Supercharge Your Sales with Oddle\u2019s Industry Expertise<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":8,"featured_media":16261,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_mi_skip_tracking":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[26,32,37],"tags":[],"_links":{"self":[{"href":"https:\/\/oddle-staging-site.oddle.me\/en-hk\/wp-json\/wp\/v2\/posts\/16279"}],"collection":[{"href":"https:\/\/oddle-staging-site.oddle.me\/en-hk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/oddle-staging-site.oddle.me\/en-hk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/oddle-staging-site.oddle.me\/en-hk\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/oddle-staging-site.oddle.me\/en-hk\/wp-json\/wp\/v2\/comments?post=16279"}],"version-history":[{"count":2,"href":"https:\/\/oddle-staging-site.oddle.me\/en-hk\/wp-json\/wp\/v2\/posts\/16279\/revisions"}],"predecessor-version":[{"id":16289,"href":"https:\/\/oddle-staging-site.oddle.me\/en-hk\/wp-json\/wp\/v2\/posts\/16279\/revisions\/16289"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/oddle-staging-site.oddle.me\/en-hk\/wp-json\/wp\/v2\/media\/16261"}],"wp:attachment":[{"href":"https:\/\/oddle-staging-site.oddle.me\/en-hk\/wp-json\/wp\/v2\/media?parent=16279"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/oddle-staging-site.oddle.me\/en-hk\/wp-json\/wp\/v2\/categories?post=16279"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/oddle-staging-site.oddle.me\/en-hk\/wp-json\/wp\/v2\/tags?post=16279"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}